Unicorn Publishing Group
"Unicorn Publishing Group love the flexibility of working with a freelance team of editors, designers and publicists. Publishers and authors should never underestimate the importance of a professionally edited and designed book. The same goes for publicity - without it books cannot reach their full selling potential. With this in mind, Helen and her colleagues are the only team an author or publisher needs.”
Lord Kenneth Baker, On the Burning of Books
"Helen has promoted my book very successfully. She has secured reviews and features in high-profile publications including The Times, The Times Literary Supplement, The Times Educational Supplement, The Daily Mail, The Mail on Sunday, The Spectator, New Statesman, an interview on BBC Radio 4’s Open Book with Mariella Frostrup, an appearance at the Wigtown Book Festival, a speaking engagement at The British Library, as well a range of other very positive articles. Many thanks!"
Maria Hocking, Strip Naked and Re-Dress with Happiness
'I am incredibly happy with the help that Helen and Aimee have given me promoting my book and it's been such a worthwhile investment. They created a fantastic video book trailer and instinctively created the 'feel' that I wanted to promote my book. I have had many PR opportunities as a result of working with them and I can honestly say that their service is spectacular. You need to invest to reap the rewards. I am very delighted indeed; I know that I will definitely be recommending them and using them myself again!"
Mark Time, Going Commando
“As we come to the end of our PR drive, I would just like to say a huge thank you to my PR ‘guru’ Helen McCusker who has been the driving force behind the media success of my book ‘Going Commando’. From the outset she showed the tenacity, drive and enthusiasm I needed as a first time author and her knowledge of the industry left me fully confident that the PR drive she organised would set the stall out for my ‘brand’. Through her network of influence I managed to secure interviews on both TV and radio. Her assistance in getting the book in the national press saw sales rocket, hitting #1 on Amazon UK for genre. I now start on my next journey in the ‘Bootneck Threesome’ trilogy and would certainly recommend Booked PR to any aspiring author. Thank you Helen, you are a shining star!”
Martyn Stewart, Why Men REALLY Cheat
“When a PR company tells you they have contacts that may bring your product to the media and public light, you take it with a pinch of salt. Especially when you have to hand over your hard earned cash before seeing any results. You may obviously be sceptical - even if they have a track record of success, there are no guarantee.
Booked PR were straight up with me about this from the start. But to be fair they had already got me in contact with a national newspaper and an international magazine BEFORE I had started my initial campaign. So my decision was already made. I was signing with them. They definitely convinced me that they knew the people in the know. The amount of coverage has been phenomenal. I had hoped that there would be interest in my book but to receive media interest in FOUR different countries, conducting newspaper, national radio and international TV features was in the
highest echelons of my expectations. Receiving a double page spread in one of the most revered newspapers in the UK as well as securing an exclusive for the book with the largest online newspaper site in the world was just as good. I could go on and on, Helen at Booked PR doesn't just know the contacts, she KNOWS the contacts.
Booked PR also deliver a personal touch, you are not dealing with a faceless organisation who do not appreciate the uniqueness of your project. Everybody who has been told you have to speculate to accumulate would be making an excellent choice in speculating with Helen at Booked PR.
Jessica Hepburn, The Pursuit of Motherhood
“I found my consultation with Helen at Booked PR invaluable in helping me to formulate my approach to the PR of my first book. Her knowledge of the industry and her flexible approach is just what a first time author needs. I found our meeting really useful in helping me to formulate what I wanted from the PR campaign for my book and I really want to thank you for that. If there are other opportunities to work together in the future I would certainly contact you again and recommend you to other people.”
Pat Connies-Laing, Travelling Hopefully
"I was very pleased with the press release prepared by Helen McCusker for my book & Travelling Hopefully. It was extremely well written and infinitely superior to anything I could have prepared myself. I also appreciated the telephone advice which she gave me regarding approaching various media."
Graham Morse, Sir Walter Winterbottom: The Father of Modern English Footballl
"Helen stepped into the breach at very short notice to supplement my publisher efforts. She made many contacts in two weeks and was successful in getting me a full page feature in The Independent, several articles in The Daily Mail, a live interview with Sky Sports and a spot on BBC Radio 5 Live. Helen is easy to work with, enthusiastic and delivers very good value for money."
Mark Speed, Apocalypse Later
"I chose Helen from a very long list of excellent publicists. I've used public relations agencies before in my professional capacity as a marketer, so I had a good idea of what I was looking for. What impressed me wasn't just how well-connected she is (which you can easily check via LinkedIn), and the fact that she's a committed, full-time professional with a dedicated website (put those on your checklist). Two key points put her right at the top of my shortlist. First, she's managed a busy newsroom - that means she knows how to pitch a story so that it grabs the attention of a busy journalist. Second, she's worked for a publisher which is a leader in its field. In short, she knows the industry from both sides,and is fully committed to it. One final consideration - the old saying that 'If you want something done, ask a busy person'; I was extremely lucky to secure her for my campaign. She succeeded in getting positioning me as a subject-matter expert, and gaining me some national publicity that exceeded our expectations.
Julie Cooper, Face to Face in the Workplace
“Helen’s tireless work resulted in many positive reviews for Face to Face in the Workplace, all in prestigious, highly respected publications, including HR Director, Business Executive and Manager. It was also featured in The Sunday Times with an extract and I was asked to write for Guardian Careers plus several other business magazines and blogs. It’s great to have these credentials to help me promote my book. I would certainly recommend Booked PR – if you want results!”
Sunita Pattani, My Secret Affair with Chocolate Cake
"I used Helen’s services to help with the PR of my book, My Secret Affair with Chocolate Cake, and I have to say I have been very impressed with her work. I have found Helen to be highly professional, hard-working and she really does go the extra mile for you. Working with Helen secured me numerous BBC interviews, excellent magazine and online coverage, as well as book reviews. I was featured in plenty of high circulation Christmas issues too which gave my book sales a real boost. My time with Helen didn’t just benefit the book, but also my business profile too. Post-campaign, one of the things that I really admire about Booked PR is how Helen always keep her clients in mind for potential media opportunities; even after she’s finished working with them! I wouldn’t recommend anyone else – she’s the best!"
Nick Sinfield, Now I Can Bend My Back!
"This was my first experience of working with Helen and Booked PR in order to kick start my book. Helen guided me through the initial phases with energy and creativity and the highlight of the campaign was a double page feature in The Daily Mail. She also secured me a book review in The Sun and guest articles in other prominent newspapers and magazines. I would recommend her services to anyone wanting to raise awareness of their book and look forward to working together again."
“Booked PR offers great PR solutions for authors and Matador are always happy to recommend Helen McCusker';s services to authors looking for additional PR support. We have a great working relationship with Helen and Matador authors who use Booked PR give us consistently good feedback about the service Helen has provided for them.”
Paul Boxcer, Low Back Pain & Sciatica
"Helen did a fantastic job in gaining valuable PR for me after publishing my first book. Amongst other leads, I received a two page article in The Daily Express, a feature in Woman's Weekly and also a promotional stand at The Back Pain Show 2012, where Helen also managed to organise a slot for me in the Education Zone Seminar Theatre for me to talk about my approach to treating low back pain and sciatica. I was so glad I found Booked PR; Helen excelled in getting me and my book going and I shall definitely be using her again soon. Thanks Helen, you were a great help!”
Andy Geldman, SLURLS
"Helen secured international press, TV, radio and online coverage for my self-published book. This included interviews with Sky News and Australian
breakfast TV, articles in The Daily Telegraph and The Daily Mail, plus a news feature on page 10 of The Sunday Times. Everyone was talking about my book, including Jonathan Ross on his prime time Friday Night chat show on BBC1! The success of the PR campaign helped me to secure a distribution agreement and pique the interest of national bookshops.”
Tobias Cooke, Ben Street
"Helen was a pleasure to work with from the start of our six-week YA (Young Adult) fiction campaign. Being an unknown author did not put off Helen in any way; she got her teeth into it and started the ball rolling very well making use of all her media contacts. She has created strong interest in the South East, gaining me two local radio interviews during the campaign; one with the BBC. I also had a successful interview with a prominent local newspaper leading to a feature article. In addition, Helen is awaiting confirmation of a national newspaper review where there appears to be considerable enthusiasm and I have also started film negotiations. I would certainly use Helen's book publicity services again in the future!"
Gillian Campbell, Love You Mum
"Booked PR guided and advised me on every area of self publishing from finalising the title of my book, to how best to maximise my website. Helen secured me high profile articles, including a double page spread in The Telegraph's Stella magazine (as part of a Nivea sponsored advertorial) and a full page feature in Boots Health and Beauty, as well as an assortment of essential placements in a cross section of key media outlets; newspaper, magazine, radio and online. A highlight of the campaign was receiving an endorsement from the Editor of Practical Parenting which was fantastic for raising my profile as a first-time author. I'd highly recommend Booked PR as an expert, friendly service to help guide you through the self publishing maze!"
Ian Price, The Activity Illusion
"Booked PR's inventive PR campaign for The Activity Illusion led to great media coverage including ITV1 Tonight, The Guardian, The Sunday Times, Computing, Professional Manager and several others. I also secured a regular column in The Guardian’s Work section, providing me with a platform to reach millions of readers. Helen's personal touch, energetic approach and resourcefulness combine to offer a service that really punches above its weight. I would happily recommend Booked PR to other authors; for the project we put together to promote the book, I can only describe it as like having an in-house PR department"
Lyndall Horton-James, Raising Bullywise Kids
"I have worked with Booked PR at a great distance - me in Australia, she in the UK. Not an easy combo! I found that Helen was very keen and supportive. Not only did she do a great job publicising my book, but she also knew the UK market and media well. Her suggestions were great and I'm glad I listened to her. The 12 hour time difference with radio interviews was interesting, but without Helen's energy and contacts I would never know that! I look forward to working with Booked PR in the future and have no hesistation in recommending Helen's services to others."
Ned Halley, The Best Wines in the Supermarkets 2011
"Helen has an energy and enthusiasm I have too-rarely encountered among publicists. I much appreciated the trouble she took to issue accurate details. She seems to have a jolly good contact book, plus a willingness to chase those contacts up. As a result, my book the book has never been so keenly promoted. Refreshing!"
Jackie Keddy, Managing Conflict at Work
"Helen is literally worth her weight in PR gold. She is gently relentless in getting results and her networking skills are spot on. Her ideas and suggestions are founded on her knowledge and expertise of the working and intricacies that effective PR needs. Helen has a lovely refreshing and humanistic way about her, she is very grounded and knows what PR boxes to tick! It has been a pleasure to work with her; I first had dealings with Helen when she invited me write do a book review for one of her clients and because of her sheer tenacity and manner, it prompted me to suggest engaging her to my business partner. We are so glad our paths crossed, luck is a well- planned mind, so they say. Don’t leave your vital promotion to luck; Helen will assist and guide you in the planning and PR strategy she is worth every penny. My co-author Clive Johnson and I have another book due to be published next year and we have already discussed using Helen again. The investment in effective and worthwhile publicity returned manifold, because Helen consults wisely and widely in that order. Highly recommended!"
Mette Ahlefeldt-Laurvig, Seasons
"Helen has done a sterling job promoting my book. She managed to get features into very prestigious national magazines, such as English Home, House Beautiful and Period Living. Well done Helen!"
Adrian Greenwood, Director of UK & Export Sales, Sterling Publishing
"Helen has provided a huge boost to Sterling's profile and reviews in the UK media. She worked on over 30 books in a short space of time
and secured excellent coverage in channels we had not previously been exposed to. For example, Clean Food will be reviewed in a variety of high profile magazines this summer including Red, Health & Fitness and Sainsbury's. She helped change the way we are perceived in the market and I look forward to working with Booked PR again in the future."
Alec Grimsley, Vital Conversations
"I can say without reservation that Helen is worth every penny you will spend on her services. In particular she blends creativity in thinking of smart ways to get you in front of the right media and contacts, with a tireless work effort that is often way beyond the amount of hours you have paid for. My book is quite specialist and we worked hard together across 5 months to produce a selection of national newspaper articles, 15 plus BBC radio interviews and several key business publications have published features or book reviews. As a result of this extensive media coverage, Waterstones
upgraded my book to core stock which should help enormously with high street sales. Helen has some great contacts but is also totally comfortable making cold calls to get you in front of the right people. If you can demonstrate your commitment, she'll help to make your PR campaign a success!"
Mel Arora, Books Marketing Manager, GMC Publications
"It was a great relief to have Helen step in and take over our lead title press while we've been without an in-house publicist. She has been a pleasure to work with, showing great adaptability across a wide range of titles. We were particularly delighted with the BBC Radio 4 Today interview which she secured for Flawless and her enthusiasm in raising the profile of some key series."
Jane Gunn, How to Beat Bedlam in the Boardroom and Boredom in the Bedroom
"Helen has been a gold mine of contacts and ideas to really kick start the PR effort for my book. As well as reviews in People Management,
The HR Director, Better Business Focus and the Financial Mail Women's Forum, she secured me interviews on BBC Five Live and LBC. She is also enormous fun to work with and I thoroughly recommend her!"
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