Publishers and authors are encouraged to consider their book promotion as far in advance as possible to ensure journalists have enough lead time to feature them. We offer everything from press release distribution, through to fully managed book publicity campaigns. In today’s digital world, there is more to consider than just book review pages of the nationals. We offer help with social media, video book trailers and book blog tours. Clients can pick and choose the publicity services they require form the list below, creating a bespoke campaign that is unique to their book.
Press Releases and Media Targeting
A press release succinctly ‘pitches’ both author and book to the media, focusing on the newsworthy and compelling elements of both. We instinctively know which angle of your story will appeal to different journalists, editors and bloggers and target accordingly. A good press release also contains the ‘essential’ book information that journalists need to carry a story.
Social Media Support
In the already hectic process of writing and publishing, social media is another obsticle an author or company will have to tackle in today's market. It can prove to be a confusing and daunting process, but is now considered an essential part of building your online platform. Social media offers huge opportunities when used in the correct manner. Online etiquette can be difficult to grasp, but with a little training, you can be able to target readers as well as other authors. The interaction gives you valuable visibility. Managing these accounts can also prove time consuming, which is why we offer flexible social media suppot for all needs.
As experienced former (and current) journalists, we can comprehensively coach you through the various aspects of dealing with the media. Whether you have a radio interview, panel session, online Q & A or meet and greet, our media training offers a thorough overview of what to expect and advice on how to get the best out of the experience. Our coaching will provide you with the tools and techniques to handle the media effortlessly, so you can be confident of doing yourself and your book justice on the day.
Launch Event Planning
With twenty years experience in event planning between us, we can take the headache out of planning your book launch. Venue, time, location, theme, tone, guest list, format, invitation, guest speakers, product availability, media coverage – we can advise and manage all the key ingredients to make your book launch a success.
Blog Tours and Reviews
Book blog tours are an increasingly popular way to create buzz online surrounding books through the organisation of a promotional tour. Ideal for upcoming releases or books already published of all genres, we offer you access to our database of friendly and reliable book bloggers, gaining you reviews, as well as online exposure. The blog tour consists of a virtual book tour and includes the creation of eye-catching graphics to aid the tour promotion. The bloggers who opt for your book will read, review and potentially ask interview questions about the book/author and share with a large audience of readers.
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